Without Excuse

The digital modern minimalism of the One theme was a little… cold. So we explored a more organic feel with this theme. Without Excuse was heavily influenced by the tribal tattoo craze that was sweeping the world.

This year's MA Magazine was the last one printed with the cool but painful two-color technique.

We hooked up with One Hundred Hours and published a special version of their <lift> CD. When we purchased and distributed 10,000 of them, we made them a best seller and led to them signing a record deal.